Jon is Creative Director and Board Director at 20.20, responsible for setting the vision and direction of our creative offer. He is a powerful advocate of our collaborative and strategic approach.

As well as overseeing the creative direction of the business, Jon is instrumental in the success of our projects, from leading the transformation of Arsenal’s Emirates Stadium for over 15 years, he has led the branding and Arsenalisation of the entire stadium, including creating the masterplan and design for each of the world leading hospitality experiences at the club.

His expertise in developing successful fan engagement and brand experiences has given Jon the opportunity to lead amazing projects on both sides of the Atlantic. From Manchester City FC, Liverpool FC, Wembley Stadium to West Ham United’s new home at the London Stadium. He has been responsible for changing Ascot Racecourse’s approach to hospitality with the On5 restaurant; and subsequently redefining the brand experience across all the hospitality areas at Churchill Downs Racetrack in Kentucky. Jon has been working closely with Maple Leaf Sports & Entertainment in Toronto on the rebranding and experience definition of the Scotiabank Arena.

His influence is also helping redefine the retail and leisure industry, from the reimagining of Odeon’s flagship cinema at Leicester Square London; defining a new retail platform for mobile operator Three; to redefining the world of affordable fitness with the rebranded experience of UK market leaders PureGym.