Jim Thompson

Jim is the Managing Director of 20.20 and has led the business since January 2004. He has helped orchestrate the business’s growth as a global consultancy specialising in brand and leisure experiences.

Jim is a firm believer that a deep understanding of how people behave helps us set the pace and ambition for businesses across the globe – building on 20.20’s reputation for ensuring clients’ businesses become more social, more successful and more sustainable.

With over 30 years’ experience in brand and strategic design consulting, Jim has worked across many industry sectors, with a concentration in global automotive, consumer services, leisure and retail. At 20.20 he is renowned for the repositioning and rebranding of Sainsbury’s Supermarkets and development of the new proposition and badge design for Arsenal FC.

Leveraging his extensive experience managing international brands, Jim focuses on bringing clarity into a strategic framework and the processes required to affect change throughout an organisation.

Prior to joining, Jim specialised in major brand identity programmes and led the Saab dealership rebranding project in Europe and Mitsubishi Motor’s global identity and showroom programme.

A regular contributor to periodicals and speaker at conferences. As President of the Design Business Association (2014-2018) and a fellow of the RSA Jim continues to be an advocate of the UK design industry, focusing on the effectiveness of design in society and the global power of design thinking in business today.